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EMAIL MARKETING

A meaningful message at the right time.

We treat email not as a one-off send but as part of the relationship you build with your customers.

Let's talk about your project
WEBSIDE AGENCYFROM STRATEGY TO EXECUTION

BRANDS WE HAVE WORKED WITH · 80+ BRANDS

SGM IsıKamaksan MakinaUKBEM BelgelendirmeOtocomKaradeniz EnerjiKombi EviGirza MakinaUp4fitPetronet GroupAçık Türkiye

NUMBERS FROM THE FIELD

#1Position · “jel tırnak”, TurkeyOhora
2.3xROAS increaseKamaksan Makina
+72%Organic clicksVanity Clinic

OUR APPROACH

Email isn't a notice board; it is a message written for the right person, at the right moment.

WHAT WE DO

From a list to a relationship, planned communication.

Instead of mass sends, we build flows that work according to the stage the customer is in.

01

List and consent management

We set up sign-up forms, explicit consent and subscription preferences in line with data protection law. A healthy list is the foundation of everything.

  • Sign-up forms and incentives
  • Consent and preference centre
  • List hygiene
02

Segmentation

We group subscribers by interest, purchase history and engagement, and send each group its own message.

  • Behaviour and interest segments
  • Purchase history
  • Engagement levels
03

Automation flows

We build flows triggered by the customer's journey, from welcome to repeat purchase.

  • Welcome series
  • Cart and browse reminders
  • Win-back flows
04

Content, design and deliverability

We design templates that read well on mobile, write the messages and make sure emails reach the inbox.

  • Template design
  • Copy and subject lines
  • SPF, DKIM and DMARC

FLOWS WE BUILD

Set up once, working every day.

Unlike campaigns, automation flows run continuously and kick in based on the customer's behaviour.

01

Welcome

A short series that introduces the brand to new subscribers, sets expectations and makes the first step easy.

02

Cart and interest reminders

A well-timed, measured reminder for users who leave products in the cart or look at a product.

03

Repeat purchase and win-back

A repeat-purchase reminder based on how long the product lasts; a win-back series for subscribers who haven't engaged for a while.

COMPLETED MISSIONS

Mission logs.

From approved case studies: how we answered different needs. Figures come from our clients' own analytics.

SEO / Content strategy · Beauty · gel nails

Ohora

Number one in Turkey for “jel tırnak” (gel nails)

Mission report

“Jel tırnak” (gel nails) is one of the most searched and most competitive terms in the category. When we started, the brand sat at position 10: on page one, but at the bottom, where few clicks land.

  1. We mapped what people want to know when they search “jel tırnak”: how to apply it, how long it lasts, how to remove it, which to choose.
  2. Category and product pages were restructured to answer those questions.
  3. We built guide content around the main term and linked it all to the category page.
  4. Technical foundations such as speed, indexing and structured data for products and FAQs were strengthened.
  5. Rankings were tracked monthly and content refreshed regularly, following a long-term plan instead of quick tactics.

The long-term work climbed step by step from position 10 to first place in month seven. Today the brand ranks number one in all of Turkey for “jel tırnak”.

#1Position · “jel tırnak”, Turkey
10 → 1From start to the top
7 monthsTime to the top

Google Ads · Machinery manufacturer

Kamaksan Makina

ROAS up 2.3x on the same budget

Mission report

The ad budget was spent every month, but it was unclear which campaigns drove sales. The goal was a better return on each lira, not a bigger budget.

  1. We set up and verified conversion tracking so each sales action could be measured.
  2. The account was rebuilt around product groups, each with its own budget and target.
  3. Negative keyword lists from search term reports cut irrelevant clicks.
  4. Ad copy and landing page match were refreshed per product group.
  5. Bidding was set to a return target and tuned weekly.

Without a bigger budget, return on ad spend rose 2.3x and reached 7.9: every lira spent on ads brought back about 7.9 in revenue.

2.3xROAS increase
7.9ROAS reached

SEO / Site migration / Domain change · International medical tourism

Vanity Clinic

New domain, 72% more organic traffic

Mission report

An aesthetic clinic serving patients from abroad in several languages was moving to a new platform and a new domain at once. Organic search was its main source of patients, and a domain change usually means months of lost traffic.

  1. We listed every URL on the old site, matched each one to its new address and built the 301 redirect map page by page.
  2. Every language version and the hreflang setup were kept one to one.
  3. Titles, descriptions and content moved to the new platform without loss.
  4. We filed a change of address in Search Console and submitted the new sitemaps.
  5. In the weeks after launch we watched crawl errors, 404s and ranking drops daily and fixed them right away.

In its first five months the new domain beat the old site’s last five: organic clicks up 72%, impressions up 33%, with better click-through rate and average position.

+72%Organic clicks
+33%Impressions
2.8%CTR (was 2.2%)

PROCESS

Planned, measurable communication.

01

Audit

We review the current list, consents, send history and deliverability.

02

Strategy

We plan segments, flows and the campaign calendar around the customer journey.

03

Setup

We design templates, write the copy, set up the flows on your email platform and test them.

04

Measurement

We track opens, clicks, revenue and unsubscribes, and improve the flows every month.

DELIVERABLES

A concrete scope, visible progress.

Which message goes to whom, and when, is always visible.

  1. 01List, consent and deliverability audit
  2. 02Segment and flow map
  3. 03Mobile-friendly email templates
  4. 04Flow copy and subject lines
  5. 05Campaign calendar
  6. 06Monthly performance report

OTHER SERVICES

Other parts of the same plan.

01

SEO

We handle search intent, technical infrastructure and content together. The goal is not only to be seen, but to meet the right people.

02

Google Ads

We build campaigns around a sales or lead goal. Ads, landing pages and conversion tracking are parts of the same plan.

03

Meta Ads

We build Facebook and Instagram ads around a demand goal. Lead forms, campaign structure and measurement are parts of the same plan.

04

Web design

We design and develop your website. Interface, content management and technical infrastructure move forward in one plan, and the site stays open to growth after launch.

05

Social media

We manage social media as part of your corporate brand. Strategy, content and measurement are in one plan; the goal is the same trust on every channel.

06

GEO

We work to get your brand recommended in the answers of assistants like ChatGPT, Gemini and Perplexity. A weekly visibility report is included.

FREQUENTLY ASKED

Before we start.

Which email platform do you work with?

We can work with your current platform. If you don't have one yet, we choose one together that fits your needs and budget.

What do you pay attention to regarding data protection and consent?

We only send commercial messages to people who have given explicit consent. We set up sign-up forms, consent records and the unsubscribe option accordingly.

Our list is small. Is it still worth it?

Yes. A small but opted-in and relevant list performs better than a large, uninterested one. We also plan list growth as part of the work.

Our emails land in spam. Can you fix it?

We first review your SPF, DKIM and DMARC records, sending habits and list quality. Most problems are solved in these three areas.

How often should we send emails?

Content and segment decide the frequency. Automation flows run continuously; campaigns are planned on a calendar that doesn't tire subscribers.

NEXT STEP

Let's turn your list into a relationship.

Let's review your current list and sends together. In the first meeting we clarify which flows to start with.

Let's talk about your project ↗