The field
Our founder Andaç Güven started his career in sales and public relations. That is where he learned most clearly why a product is bought, or not.
ABOUT
In the field with brands, at every stage of the work.
Webside is a marketing agency that combines strategy with execution. We focus on understanding the brand's need, building the right work and reviewing results together.
WEBSIDE AGENCYFROM STRATEGY TO EXECUTION
OUR PERSPECTIVE
We think of channels as connected, not separate.
A brand's ads, website, content and customer experience are not independent of each other. We bring specialisms together around a shared goal.
Calm communication.
A clear scope.
Work we follow together.
EXPERIENCE10+
Years in the field: sales, public relations and digital marketing
PROJECTS150+
Projects completed, from strategy to execution
REFERENCES80+
Brands from many sectors we have worked with
CASES8
Case studies told with their steps and figures
WHERE WE COME FROM
A team from the field.
Webside’s story did not start at a desk; it started in front of the customer.
Digital
This field experience met digital marketing, SEO and the web. The focus was on helping brands be found by the right people in search engines and on social media.
Webside
As the work grew, we built a team of specialists in SEO, advertising, design and development. To date we have worked with more than 80 brands.
Our own tools
We built the tools we needed ourselves: seorankup.ai for technical SEO crawls, Webside CMS, which runs this site, and pazarlamax.tr, an open marketing guide.
HOW WE THINK
How we look at the work.
Every tactic ends with a person.
We believe in data, testing and measurement. But we have also seen that a strategy built without understanding the behaviour behind the numbers does not last.
Clear, not exaggerated.
Good marketing is not making a product look like something it is not; it is explaining it clearly, to the right person, at the right time.
AI is a colleague.
We see AI not as a magic wand but as a tool that speeds up a team when used well, and we use it every day in our own workflows.
FOUNDER
Andaç Güven
He combined field experience from sales and public relations with digital marketing, SEO and the web. He turns what he learns into open guides and tools; the Turkish marketing guide pazarlamax.tr and the AI glossary yzrehberi.tr are two of them.
The personal site of Webside's founder Andaç Güven hosts his writing on marketing, brand and AI, and the Pazarlama Bülteni newsletter.
COMPLETED MISSIONS
Mission logs.
From approved case studies: how we answered different needs. Figures come from our clients' own analytics.
SEO / Content strategy · Beauty · gel nails
Ohora
Number one in Turkey for “jel tırnak” (gel nails)
Mission report
“Jel tırnak” (gel nails) is one of the most searched and most competitive terms in the category. When we started, the brand sat at position 10: on page one, but at the bottom, where few clicks land.
- We mapped what people want to know when they search “jel tırnak”: how to apply it, how long it lasts, how to remove it, which to choose.
- Category and product pages were restructured to answer those questions.
- We built guide content around the main term and linked it all to the category page.
- Technical foundations such as speed, indexing and structured data for products and FAQs were strengthened.
- Rankings were tracked monthly and content refreshed regularly, following a long-term plan instead of quick tactics.
The long-term work climbed step by step from position 10 to first place in month seven. Today the brand ranks number one in all of Turkey for “jel tırnak”.
#1Position · “jel tırnak”, Turkey
10 → 1From start to the top
7 monthsTime to the top
SEO / Site migration / Domain change · International medical tourism
Vanity Clinic
New domain, 72% more organic traffic
Mission report
An aesthetic clinic serving patients from abroad in several languages was moving to a new platform and a new domain at once. Organic search was its main source of patients, and a domain change usually means months of lost traffic.
- We listed every URL on the old site, matched each one to its new address and built the 301 redirect map page by page.
- Every language version and the hreflang setup were kept one to one.
- Titles, descriptions and content moved to the new platform without loss.
- We filed a change of address in Search Console and submitted the new sitemaps.
- In the weeks after launch we watched crawl errors, 404s and ranking drops daily and fixed them right away.
In its first five months the new domain beat the old site’s last five: organic clicks up 72%, impressions up 33%, with better click-through rate and average position.
+72%Organic clicks
+33%Impressions
2.8%CTR (was 2.2%)
Google Ads · Machinery manufacturer
Kamaksan Makina
ROAS up 2.3x on the same budget
Mission report
The ad budget was spent every month, but it was unclear which campaigns drove sales. The goal was a better return on each lira, not a bigger budget.
- We set up and verified conversion tracking so each sales action could be measured.
- The account was rebuilt around product groups, each with its own budget and target.
- Negative keyword lists from search term reports cut irrelevant clicks.
- Ad copy and landing page match were refreshed per product group.
- Bidding was set to a return target and tuned weekly.
Without a bigger budget, return on ad spend rose 2.3x and reached 7.9: every lira spent on ads brought back about 7.9 in revenue.
2.3xROAS increase
7.9ROAS reached
NEXT STEP
What can we change together?
Let's start by talking about your goals and where you are today.