GOOGLE ADS
We build campaigns around a sales or lead goal. Ads, landing pages and conversion tracking are parts of the same plan.
BRANDS WE HAVE WORKED WITH · 80+ BRANDS
NUMBERS FROM THE FIELD
OUR APPROACH
Before growing the budget, you need to see what every lira spent turns into.
WHAT WE DO
Google Ads results are usually lost not in the ads but in measurement and account setup. We handle four areas together.
No optimisation is sound without correctly measuring the action that brings sales, enquiries or calls. We set up and verify measurement first.
We make product, service or region groups manageable separately; each group runs with its own budget and goal.
We read where the budget goes from search term reports, cut irrelevant clicks and match the ad to the search.
We set the bid strategy to a return or cost goal and shift budget to campaigns that deliver.
WHERE WE LOOK FIRST
In the accounts we take over, the most common problems usually show up in the same places.
If weak signals such as page views or clicks count as conversions, the system learns the wrong thing. Separating them is the first job.
The search terms report shows budget going to searches unrelated to the brand. At Kamaksan we cut irrelevant clicks with this list.
If the landing page doesn't deliver what the ad promises, the click is wasted. We handle the ad group and the page together.
COMPLETED MISSIONS
From approved case studies: how we answered different needs. Figures come from our clients' own analytics.
Google Ads · Machinery manufacturer
ROAS up 2.3x on the same budget
The ad budget was spent every month, but it was unclear which campaigns drove sales. The goal was a better return on each lira, not a bigger budget.
Without a bigger budget, return on ad spend rose 2.3x and reached 7.9: every lira spent on ads brought back about 7.9 in revenue.
Google Ads / CRO · Certification body
1.8x more enquiries from the same traffic
Ads brought visitors, but they left without asking for a quote or information. The issue was not traffic; the site was not turning visitors into enquiries.
The rate at which visitors became enquiries rose 1.8x, so the same ad traffic produced far more leads.
PROCESS
We review measurement, campaign structure, search terms and recent spend, and rank the losses by importance.
We redefine conversions and verify them with Tag Manager and GA4. We don't change bids until the data is clean.
We split campaigns into groups, renew negative lists and ad copy, and match landing pages.
We review bids, budget and search terms every week and share the result and the next step in a monthly report.
DELIVERABLES
The state of the account and every change made stay visible to you.
FREQUENTLY ASKED
Yes. We take it over without deleting its history. We audit first and decide together what to keep and what to rebuild.
Not always. At Kamaksan, ROAS rose 2.3x without a bigger budget. We first make current spend more efficient and plan growth based on data.
Fixes to measurement and account structure usually show their effect in the first weeks. Bid strategies need a few weeks of data to settle.
The account and data always stay in your name. We work with manager access.
Your business goal decides. At UKBEM we built the campaigns for enquiries rather than sales and measured forms and calls separately.
NEXT STEP
Let's review your account together. In the first meeting we clarify the state of measurement and the biggest points of loss.