CAPTAIN'S LOG
Notes from the journey.
Field notes on marketing, SEO and development. What we see in projects, turned into steps you can apply.
01 ·
ROAS up 2.3x without a bigger budget: measurement first in Google Ads
At Kamaksan Makina we raised return on ad spend 2.3x without increasing the budget. There was no magic setting; we fixed measurement, rebuilt the account and made small decisions every week.
Keep reading ↗02 ·Do AI assistants recommend your brand? A practical introduction to GEO
People now ask about products and services not only on Google but also in assistants like ChatGPT. What is generative engine optimisation (GEO), how does it differ from classic SEO and where do you start?
Keep reading ↗03 ·Keeping organic traffic when you change domain: a 7-step checklist
A domain or platform change is the moment years of SEO value are most easily lost. We turned the steps we followed in the Vanity Clinic migration into a checklist.
Keep reading ↗