This is not the dark side.
This is WEBSIDE.

An aesthetic clinic serving patients from abroad in several languages was moving to a new platform and a new domain at once. Organic search was its main source of patients, and a domain change usually means months of lost traffic.

1. We listed every URL on the old site, matched each one to its new address and built the 301 redirect map page by page.
2. Every language version and the hreflang setup were kept one to one.
3. Titles, descriptions and content moved to the new platform without loss.
4. We filed a change of address in Search Console and submitted the new sitemaps.
5. In the weeks after launch we watched crawl errors, 404s and ranking drops daily and fixed them right away.

In its first five months the new domain beat the old site’s last five: organic clicks up 72%, impressions up 33%, with better click-through rate and average position.

The ad budget was spent every month, but it was unclear which campaigns drove sales. The goal was a better return on each lira, not a bigger budget.

1. We set up and verified conversion tracking so each sales action could be measured.
2. The account was rebuilt around product groups, each with its own budget and target.
3. Negative keyword lists from search term reports cut irrelevant clicks.
4. Ad copy and landing page match were refreshed per product group.
5. Bidding was set to a return target and tuned weekly.

Without a bigger budget, return on ad spend rose 2.3x and reached 7.9: every lira spent on ads brought back about 7.9 in revenue.