Lead form ads
We keep the form short but selective. The right questions filter out irrelevant submissions from the very start.
- Instant form setup
- Qualifying questions
- CRM and email sync
META ADS
Not more forms.
Better demand.
We build Facebook and Instagram ads around a demand goal. Lead forms, campaign structure and measurement are parts of the same plan.
WEBSIDE AGENCYFROM STRATEGY TO EXECUTION
BRANDS WE HAVE WORKED WITH · 80+ BRANDS
NUMBERS FROM THE FIELD
350 → 595Form leadsIndustrial company
1.8xConversion rateUKBEM Belgelendirme
2.3xROAS increaseKamaksan Makina
OUR APPROACH
The number of forms alone is not success. The real goal is more demand that can turn into sales.
WHAT WE DO
An account on Facebook and Instagram that brings in demand.
In Meta ads the budget is often split across too many campaigns, and the ad that works gets overlooked. We handle four areas together.
Campaign structure
We merge campaigns that compete with each other and switch off the ones that do not deliver. The budget gathers in fewer, stronger campaigns.
- Campaign and ad set structure
- Audience segmentation
- Budget allocation
Creative and message
We find out why a working ad works, then multiply that message and visual in new variations.
- Image and video variations
- Message tests
- Creative fatigue monitoring
Measurement and lead quality
We track not only the number of forms but also how valuable each enquiry is for the sales team.
- Meta Pixel and Conversions API
- Quality feedback from the sales team
- Monthly performance report
WHERE WE LOOK FIRST
What we check first when we open the account.
In the accounts we take over, the most common problems usually show up in the same places.
How many campaigns reach the same audience?
Campaigns targeting the same audience split each other’s budget and learning phase. Switching off the unnecessary ones is often the first win.
Are the incoming forms really customers?
Forms that are too easy to fill in raise the count but create wasted work for the sales team. We rebuild the form questions around lead quality.
Which ad works well, and why?
We break down the audience, message and visual of the ad that delivers, then carry those strengths to other ad sets in a scalable way.
COMPLETED MISSIONS
Mission logs.
From approved case studies: how we answered different needs. Figures come from our clients' own analytics.
Meta Ads · Industry · lead form ads
Industrial company
Leads up from 350 to 595, cost per lead down 35%
Mission report
Lead form ads on Meta were running, but the budget was split across many campaigns competing with each other. The goal was not just more forms but better enquiries the sales team could work with.
- We audited the account and ranked campaigns by results and cost.
- We switched off unnecessary campaigns that did not deliver or competed with each other, and gathered the budget in the ones that worked.
- We isolated the strengths of well-performing campaigns, such as audience, message and creative, and multiplied them in a scalable way.
- We optimised form questions and targeting for lead quality and kept tuning them every week.
Forms rose from 350 to 595 and cost per lead fell 35%. The real gain went beyond the count: as volume grew, the quality of incoming enquiries rose too, and the sales team received more relevant leads.
350 → 595Form leads
-35%Cost per lead
HigherLead quality
Google Ads / CRO · Certification body
UKBEM Belgelendirme
1.8x more enquiries from the same traffic
Mission report
Ads brought visitors, but they left without asking for a quote or information. The issue was not traffic; the site was not turning visitors into enquiries.
- Google Ads was rebuilt around leads, with forms and calls tracked as conversions.
- Campaigns were split by certificate type, each sending traffic to its own landing page.
- Service pages were simplified to answer which certificate, for whom and how long on the first screen.
- The quote form got shorter and trust signals such as accreditations and references moved next to it.
- Every change was measured before the next step.
The rate at which visitors became enquiries rose 1.8x, so the same ad traffic produced far more leads.
1.8xConversion rate
Google Ads · Machinery manufacturer
Kamaksan Makina
ROAS up 2.3x on the same budget
Mission report
The ad budget was spent every month, but it was unclear which campaigns drove sales. The goal was a better return on each lira, not a bigger budget.
- We set up and verified conversion tracking so each sales action could be measured.
- The account was rebuilt around product groups, each with its own budget and target.
- Negative keyword lists from search term reports cut irrelevant clicks.
- Ad copy and landing page match were refreshed per product group.
- Bidding was set to a return target and tuned weekly.
Without a bigger budget, return on ad spend rose 2.3x and reached 7.9: every lira spent on ads brought back about 7.9 in revenue.
2.3xROAS increase
7.9ROAS reached
PROCESS
Measurable progress from the first week.
Account audit
We review the campaign structure, audiences, forms and recent spend, and rank the losses by importance.
Simplification
We switch off campaigns that do not deliver or that compete with each other, and gather the budget in the ones that work.
Scaling
We carry the strengths of well-performing campaigns to new audiences and creatives and grow the budget in a controlled way.
Weekly optimisation
We follow cost per lead and lead quality together every week and share the result and the next step in a monthly report.
DELIVERABLES
A concrete scope, visible progress.
The state of the account and every change made stay visible to you.
- 01Account audit report and priority list
- 02Campaign structure and budget allocation
- 03Lead form setup and qualifying questions
- 04Creative and message test plan
- 05Meta Pixel and Conversions API tracking setup
- 06Weekly optimisation notes and monthly report
FREQUENTLY ASKED
Before we start.
Can you take over our existing account?
Yes. We take it over without deleting its history. We audit first and decide together what to keep and what to rebuild.
Lead form or a link to the website?
Both work; the choice depends on your sales process. A lead form works better for fast, high-volume demand, a landing page when the product needs explaining. We often test both side by side.
How do you improve form quality?
We add qualifying questions to the form and feed the sales team’s feedback back into the campaigns. For an industrial client, forms rose from 350 to 595 while the quality of incoming enquiries improved too.
Will we need to increase the budget?
Not always. First we switch off unnecessary campaigns and gather the existing budget in the ones that work. For an industrial client, this cut the cost per lead by 35%.
Who keeps the ad account?
The account and data always stay in your name. We work with manager access.
NEXT STEP
What is your ad budget turning into?
Let’s review your Meta account together. In the first call we clarify the campaign structure, form quality and the biggest points of loss.