# Meta Ads > We build Facebook and Instagram ads around a demand goal. Lead forms, campaign structure and measurement are parts of the same plan. URL: https://webside.agency/en/meta-ads Language: en Updated: 2026-10-14 META ADS ## Focus of the work. 01 Lead form ads 02 Campaign structure 03 Lead quality Strategy + execution + measurement OUR APPROACH The number of forms alone is not success. The real goal is more demand that can turn into sales. WHAT WE DO ## An account on Facebook and Instagram that brings in demand. In Meta ads the budget is often split across too many campaigns, and the ad that works gets overlooked. We handle four areas together. 01 ### Lead form ads We keep the form short but selective. The right questions filter out irrelevant submissions from the very start. - Instant form setup - Qualifying questions - CRM and email sync 02 ### Campaign structure We merge campaigns that compete with each other and switch off the ones that do not deliver. The budget gathers in fewer, stronger campaigns. - Campaign and ad set structure - Audience segmentation - Budget allocation 03 ### Creative and message We find out why a working ad works, then multiply that message and visual in new variations. - Image and video variations - Message tests - Creative fatigue monitoring 04 ### Measurement and lead quality We track not only the number of forms but also how valuable each enquiry is for the sales team. - Meta Pixel and Conversions API - Quality feedback from the sales team - Monthly performance report WHERE WE LOOK FIRST ## What we check first when we open the account. In the accounts we take over, the most common problems usually show up in the same places. 01 ### How many campaigns reach the same audience? Campaigns targeting the same audience split each other’s budget and learning phase. Switching off the unnecessary ones is often the first win. 02 ### Are the incoming forms really customers? Forms that are too easy to fill in raise the count but create wasted work for the sales team. We rebuild the form questions around lead quality. 03 ### Which ad works well, and why? We break down the audience, message and visual of the ad that delivers, then carry those strengths to other ad sets in a scalable way. PROCESS ## Measurable progress from the first week. 01 ### Account audit We review the campaign structure, audiences, forms and recent spend, and rank the losses by importance. 02 ### Simplification We switch off campaigns that do not deliver or that compete with each other, and gather the budget in the ones that work. 03 ### Scaling We carry the strengths of well-performing campaigns to new audiences and creatives and grow the budget in a controlled way. 04 ### Weekly optimisation We follow cost per lead and lead quality together every week and share the result and the next step in a monthly report. DELIVERABLES ## A concrete scope, visible progress. The state of the account and every change made stay visible to you. - 01 Account audit report and priority list - 02 Campaign structure and budget allocation - 03 Lead form setup and qualifying questions - 04 Creative and message test plan - 05 Meta Pixel and Conversions API tracking setup - 06 Weekly optimisation notes and monthly report FREQUENTLY ASKED ## Before we start. ### Can you take over our existing account? Yes. We take it over without deleting its history. We audit first and decide together what to keep and what to rebuild. ### Lead form or a link to the website? Both work; the choice depends on your sales process. A lead form works better for fast, high-volume demand, a landing page when the product needs explaining. We often test both side by side. ### How do you improve form quality? We add qualifying questions to the form and feed the sales team’s feedback back into the campaigns. For an industrial client, forms rose from 350 to 595 while the quality of incoming enquiries improved too. ### Will we need to increase the budget? Not always. First we switch off unnecessary campaigns and gather the existing budget in the ones that work. For an industrial client, this cut the cost per lead by 35%. ### Who keeps the ad account? The account and data always stay in your name. We work with manager access. NEXT STEP ## What is your ad budget turning into? Let’s review your Meta account together. In the first call we clarify the campaign structure, form quality and the biggest points of loss. [Let's talk about your project ](https://webside.agency/en/get-quote)