# Google Ads > We build campaigns around a sales or lead goal. Ads, landing pages and conversion tracking are parts of the same plan. URL: https://webside.agency/en/google-ads Language: en Updated: 2026-10-14 GOOGLE ADS ## Focus of the work. 01 Conversion tracking 02 Account structure 03 Bids and budget Strategy + execution + measurement OUR APPROACH Before growing the budget, you need to see what every lira spent turns into. WHAT WE DO ## From measurement to bidding, one account plan. Google Ads results are usually lost not in the ads but in measurement and account setup. We handle four areas together. 01 ### Conversion tracking No optimisation is sound without correctly measuring the action that brings sales, enquiries or calls. We set up and verify measurement first. - Google Ads and GA4 conversions - Tag Manager setup - Form, call and sales tracking - Conversion values and priorities 02 ### Account and campaign structure We make product, service or region groups manageable separately; each group runs with its own budget and goal. - Campaign and ad group setup - Separating Search, Performance Max and Display - Location and schedule planning 03 ### Search terms and ads We read where the budget goes from search term reports, cut irrelevant clicks and match the ad to the search. - Negative keyword lists - Ad copy and assets - Landing page match 04 ### Bid and budget management We set the bid strategy to a return or cost goal and shift budget to campaigns that deliver. - Target ROAS and target CPA - Weekly optimisation - Monthly performance report WHERE WE LOOK FIRST ## What we check first when we open the account. In the accounts we take over, the most common problems usually show up in the same places. 01 ### Is the measured conversion really a sale? If weak signals such as page views or clicks count as conversions, the system learns the wrong thing. Separating them is the first job. 02 ### Where is the budget being spent? The search terms report shows budget going to searches unrelated to the brand. At Kamaksan we cut irrelevant clicks with this list. 03 ### Do the ad and the page say the same thing? If the landing page doesn't deliver what the ad promises, the click is wasted. We handle the ad group and the page together. PROCESS ## Measurable progress from the first week. 01 ### Account audit We review measurement, campaign structure, search terms and recent spend, and rank the losses by importance. 02 ### Measurement setup We redefine conversions and verify them with Tag Manager and GA4. We don't change bids until the data is clean. 03 ### Restructuring We split campaigns into groups, renew negative lists and ad copy, and match landing pages. 04 ### Weekly optimisation We review bids, budget and search terms every week and share the result and the next step in a monthly report. DELIVERABLES ## A concrete scope, visible progress. The state of the account and every change made stay visible to you. - 01 Account audit report and priority list - 02 Conversion tracking plan and setup - 03 Campaign structure and budget allocation - 04 Negative keyword and ad copy set - 05 Landing page matching recommendations - 06 Weekly optimisation notes and monthly report FREQUENTLY ASKED ## Before we start. ### Can you take over our existing account? Yes. We take it over without deleting its history. We audit first and decide together what to keep and what to rebuild. ### Will we need to increase the budget? Not always. At Kamaksan, ROAS rose 2.3x without a bigger budget. We first make current spend more efficient and plan growth based on data. ### When will results show? Fixes to measurement and account structure usually show their effect in the first weeks. Bid strategies need a few weeks of data to settle. ### Who keeps the ad account? The account and data always stay in your name. We work with manager access. ### Leads or sales: which do you build for? Your business goal decides. At UKBEM we built the campaigns for enquiries rather than sales and measured forms and calls separately. NEXT STEP ## What is your ad budget turning into? Let's review your account together. In the first meeting we clarify the state of measurement and the biggest points of loss. [Let's talk about your project ](https://webside.agency/en/get-quote)