# Email marketing > We treat email not as a one-off send but as part of the relationship you build with your customers. URL: https://webside.agency/en/email-marketing Language: en Updated: 2026-10-14 EMAIL MARKETING ## Focus of the work. 01 Lifecycle 02 Segmentation 03 Automation Strategy + execution + measurement OUR APPROACH Email isn't a notice board; it is a message written for the right person, at the right moment. WHAT WE DO ## From a list to a relationship, planned communication. Instead of mass sends, we build flows that work according to the stage the customer is in. 01 ### List and consent management We set up sign-up forms, explicit consent and subscription preferences in line with data protection law. A healthy list is the foundation of everything. - Sign-up forms and incentives - Consent and preference centre - List hygiene 02 ### Segmentation We group subscribers by interest, purchase history and engagement, and send each group its own message. - Behaviour and interest segments - Purchase history - Engagement levels 03 ### Automation flows We build flows triggered by the customer's journey, from welcome to repeat purchase. - Welcome series - Cart and browse reminders - Win-back flows 04 ### Content, design and deliverability We design templates that read well on mobile, write the messages and make sure emails reach the inbox. - Template design - Copy and subject lines - SPF, DKIM and DMARC FLOWS WE BUILD ## Set up once, working every day. Unlike campaigns, automation flows run continuously and kick in based on the customer's behaviour. 01 ### Welcome A short series that introduces the brand to new subscribers, sets expectations and makes the first step easy. 02 ### Cart and interest reminders A well-timed, measured reminder for users who leave products in the cart or look at a product. 03 ### Repeat purchase and win-back A repeat-purchase reminder based on how long the product lasts; a win-back series for subscribers who haven't engaged for a while. PROCESS ## Planned, measurable communication. 01 ### Audit We review the current list, consents, send history and deliverability. 02 ### Strategy We plan segments, flows and the campaign calendar around the customer journey. 03 ### Setup We design templates, write the copy, set up the flows on your email platform and test them. 04 ### Measurement We track opens, clicks, revenue and unsubscribes, and improve the flows every month. DELIVERABLES ## A concrete scope, visible progress. Which message goes to whom, and when, is always visible. - 01 List, consent and deliverability audit - 02 Segment and flow map - 03 Mobile-friendly email templates - 04 Flow copy and subject lines - 05 Campaign calendar - 06 Monthly performance report FREQUENTLY ASKED ## Before we start. ### Which email platform do you work with? We can work with your current platform. If you don't have one yet, we choose one together that fits your needs and budget. ### What do you pay attention to regarding data protection and consent? We only send commercial messages to people who have given explicit consent. We set up sign-up forms, consent records and the unsubscribe option accordingly. ### Our list is small. Is it still worth it? Yes. A small but opted-in and relevant list performs better than a large, uninterested one. We also plan list growth as part of the work. ### Our emails land in spam. Can you fix it? We first review your SPF, DKIM and DMARC records, sending habits and list quality. Most problems are solved in these three areas. ### How often should we send emails? Content and segment decide the frequency. Automation flows run continuously; campaigns are planned on a calendar that doesn't tire subscribers. NEXT STEP ## Let's turn your list into a relationship. Let's review your current list and sends together. In the first meeting we clarify which flows to start with. [Let's talk about your project ](https://webside.agency/en/get-quote)